ALLI’S HEALTHY BEAUTY MUST-HAVES
Beach Beauty, a Calgary go-to beauty bar for toxic free and natural services, was created as a solution to the age-old problem of having to sacrifice quality for cost. Founder Allison Cullen conceived the idea during the last few months of her second pregnancy, while searching for a pedicure that wouldn’t break the bank or make her concerned for her safety. After realizing that this was a seemingly impossible task, Cullen took matters into her own hands by opening a salon that was both affordable and health conscious. Beach Beauty is founded on the principles of transparency, quality, and safety in the products they use, while also emphasizing the importance of education in personal care. Cullen realizes the inextricable link between health and beauty, and makes it her mission to create accessible products that use whole ingredients.
ON THE EVOLUTION OF THE NATURAL BEAUTY INDUSTRY:
“The natural beauty industry has definitely become more mainstream now. Trade shows like Indie Beauty Expo and companies like The Detox Market have made such a dramatic impact on the beauty industry in the last 2 to 5 years that natural beauty is kind of the only way to go.”
“Wildcraft Buff Face and Body Scrub mixed with Skin Essence Fresh Facial Cleanser lather together for the perfect oil cleanser! Wildcraft Geranium Orange Blossom Face Cream will leave you so dewy you won’t know what to do. I like to use this cream at night so that it has a full 8 to 9 hours to soak in. When I wake up, I’ll use a lighter cream like Intelligent Nutrients Restorative Moisturizing Emulsion after a serum, and 100% Pure Coffee Bean Caffeine Eye Cream—the best!”
“Ingredients wise, the simpler the better! My favourite natural skincare ingredient would be collagen—I take collagen supplements daily. For body ingredients, olive oil—seriously. Coconut oil is a great hydrator if you live somewhere humid. Olive oil is thicker and will give you more moisture in a dry and cool climate like Calgary.”
This interview was originally published in S/Style Magazine.