BEACH founder Allison Cullen is a hippie at heart. She has been involved in the beauty industry since 2006, starting her beauty journey in hair and make-up after completing her Masters in Film Studies. A mother of two strong and vibrant daughters, and wife of a tall, dark and handsome Italian, Alli believes beauty should be simple, and most importantly, healthy.

“Enough with all the poking and lifting, and let’s focus on eating healthy, getting more sleep, eliminating life stressors, and being kind. How about we replace, ‘You’re so beautiful,’ with, ‘You’re so healthy!’ As far as I’m concerned, it sure doesn’t matter how much money you have in the bank if you haven’t invested in your health.”

— Alli


Simple, easy, and relaxing; just like your next sunny getaway. BEACH was founded with the desire to make healthy beauty available. We offer best in class healthy beauty, outstanding customer service, lots of laughs, in a welcoming, clean space - all at affordable prices.



We’re always on the hunt for the best in the beauty biz. Do you believe in living your healthiest life? Want to help others to do the same? Send your resume and cover letter to:


Tuesday - Friday 9:30am - 8pm
Saturday 10am - 5pm, Sunday 12pm - 5pm
Closed Monday
232 - 2312 4th St. SW (Google Map)

I have been there twice now and I am obsessed. The staff is phenomenal. Not only are they talented at what they do, but they are a riot to talk to. They are hilarious. The atmosphere there is just so chill and peaceful and calm. Best experience ever. Could not recommend enough. If I could I would have gave it 10 stars.
— Blink C, Google Review

Friendly, authentic, professional and well-priced. I cannot say enough wonderful things about BEACH Mission. As a Holistic Nutritional Consultant, Makeup Artist and lover of all things ocean inspired, I have to say - Calgary, we are incredibly lucky to have this hidden gem living in the heart of our city.
— Bonnie H, Google Review

I can’t say enough about how great this place is! I’ve been to both locations and have received incredible service at each spot. The product is lasting, the space is gorgeous, and the service is professional! I’ve had manicures, pedicures, facials, as well as major education on my brows. Thankful for this team and an amazing spot to host “Ladies Night” and special events. Thanks, Alli, and team!
— Kiya L, Facebook Review